Part of making the User Experience that makes your product, company or idea memorable is identifying all the ways that the user and you or your product can and may interact.

In forming the desired User experience we look at all the elements that can help influence a positive result or feedback. For example we look at things like how easy the checkout process is, or how easy it is to ensure proper data inclusion, all the while keeping an eye on streamlining the process and keeping the flexibility that is becoming the expected norm.

The ultimate purpose of the User Experience Design is to create an easy, efficient, relevant and all around pleasant experience for the user, thereby creating a memorable experience.

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
– Don Norman, Cognitive Scientist & User Experience Architect

The User Interface process is a detailed design methodology that begins with consultation at all levels, from management all the way throughout the system to the users. By paying attention to all the various needs, a design that compliments and accents the most needed items can be prototyped and tested.

A good user interface design is its look and feel, the presentation and how it performs when interacted with.

We mention that the user interface design is the look and feel, the presentation and interactivity of a product. The responses made by the system after User interaction begins to fall into the User experience arena. This is where it is two realms of the design process start to come together.

By user interface is the point of interaction between the user and a digital device or product—like the screen on your smartphone, or the touchpad you use to select what you want from the vending machine. In relation to websites and apps, UI design considers the look, feel, and interactivity of the product.

This process is all about making sure that the user interface of a product is as intuitive as possible, and that means, we carefully consider each and every visual, interactive element the user might encounter. A good UI design process will consider every icons and button, typography and color schemes, spacing, imagery, and the responsive design.

UX design is all about the overall feel of the experience, while UI design is all about how the product’s interfaces look and function.