Kisikohk Indigenous Tech Search Engine Optimization

SEO is the primary means in which you move your appearance index up on the various search engines available. Google is the primary giant, we also need to pay attention to the others that are growing in usage and popularity. Getting a higher ranking on Google and the others means your customers can find you, your services and/or products easier. Achieving high page rankings gives your endeavor and efforts credibility and authenticity. This is why it is important to achieve this organically and with proper methods. Organic lead generation turns into higher conversion rates when it comes to your traffic.

Google Analytics started after its procurement of Urchin Software Corp. It has had other elements added from other applications such as MeasureMap. This product has been maintained and expanded since then into the current tool it is, it requires a small javascript call to be installed on each of the pages and it will then start providing critical information allowing the users to improve and drive their traffic to their end goals.

Items provided range from session duration, bounce rates, pages viewed to intricate e-commerce reports showing sales activity and performance.

Google rankings are the primary goal at this time. Google recieves over 100 billion searches in any given month. Getting that first page ranking is the goal and the maintain point so we perform our SEO practices with that goal in mind.

Many of the factors which affect your Google ranking transparent and quite discernable, like the frequency of site updates and the number of inbound links and their quality, plus factors in your website (in-site) and off your website (off-site). Other factors are carefully guarded secrets but quite able to measure and put into perspective items.

The Keyword strategy is a proven overall strategy when it comes to specific and targetted traffic generation. We start with the research that will provide results then implement that research in a keyword strategy that is designed to procure greater conversion and traffic.

Keyword Research: We identify keyword phrases that have a reasonable search volume within your target market that align with the products and services your business offers.

Competitive Keyword Research: We explore and visit any existing websites to determine where they are implementing the keywords and keyword phrases and how difficult it will be to achieve a solid placement.

Keyword Strategy Implementation: We start with a small but well targetted set of phrases that has a reasonable search volume, this ensures that the competition intitally is fairly low level allowing you to advance your product or goals quickly.

Study and Refine: Employing several methods including but not precluded to Google Analytics we can measure the results and adjust the keywords to improve the performance of the website.

We start with two primary strategy points, as we gain information and data this changes and is quite mutable. The avenues of those two primary starting points never changes although the methods and tools implemented might.

The In-Site SEO Strategy: All the factors that are within the website itself are controllable and measurable so we check everything from page description and the content to the keywords currently used and their effectiveness.

The Off-Site SEO Strategy: Items that are controlled by other factors such as users that give reviews in Google or quality back links. There are a number of factors that help indicate to Google and other Search Engines that you are either significant or an authority in the item in question and should be ranked higher.

Using proven SEO strategies to build trust with your audience and embed your brand in Google and other search engines with keyword targeting and a link-building strategy. By developing and maintaining a digital strategy to support your website will ensure its success.

Remembering SEO and analytics reporting is not a one-time task. By using data from multiple sources we can continue to make strategic recommendations and provide critical optimizations at every step. A good SEO strategy combines data analysis, research, technical application, and reporting to ensure that every working part of your website is optimized in a way that will make it appealing to search engines to rank higher.